Peering allows ISPs to directly exchange traffic with each other, bypassing middlemen and creating a more efficient pathway for your data. This translates into two major benefits for ISPs: 

• Reduced costs and 
• Better user experience for their customers.

1. Keeping Costs Down

Imagine paying a toll every time your customers visit a popular website. That’s essentially what happens when ISPs rely solely on traditional transit providers to route traffic. Peering agreements allow ISPs to exchange traffic directly, eliminating these transit fees and leading to significant cost savings.

2. A Faster, More Responsive Internet

Peering creates a more direct route for data to travel between networks. This reduces latency, the time it takes for data to transfer. Lower latency means websites load faster, videos stream smoother, and online games feel more responsive. Overall, it leads to a noticeably better internet connection and improves customer experience.

3. Built-in Backup:  

A strong peering network acts like a safety net. The more ISPs your network peers with, the less reliant you are on any single provider. If a connection goes down elsewhere, peered networks can provide alternative routes, keeping your service up and running.

In today’s broadband networks, more than 50% of the traffic is available via peering with Internet Exchanges. This helps to reduce transit costs and latency. Jaze ISP Manager helps you define policies that you to take advantage of your peering networks, with the support of BNG’s, to provide a better experience for your subscribers.